NACA Riverside

Apply for the NACA Riverside Marketing Competition!

Deadline to apply: Monday, Oct. 21 at 5:00 p.m. PT (extended).

Categories

One submission per category, per institution.

• Apparel - This includes apparel items (i.g. t-shirts, hats, sweatshirts, hats) only. Apparel is defined as personal attire or clothing that one can wear. Participants can submit one entry for this category.

• Giveaway Item - This includes giveaway items (i.g. Pens, cups, water bottles, keychains, etc) that are NOT apparel and cannot be worn on the body. Participants can submit one entry for this category.

• Video/Animation - This is for a video, Tik Tok, Instagram reel, series, short film, etc created by students to promote an event or student activity (recruitment, behind the scenes, etc). Please try to limit video length to 3 minutes.

• Poster - This is a poster designed by a student for an event. Poster may be color or black & white. 

• Social Media Marketing Campaign - For this category, participants will be asked to submit a social media marketing campaign to promote a student event or activity. This can be a singular social media posting or a specific theme/stylization of multiple social media posts that captures the branding of a programming board.

• Logo - Please submit any logos for your campus activities/programming board that encapsulates the mission and vision of your events and school identity. Visual appeal and creativity will also be considered.

• Best Cultural Event Marketing - Submit any marketing materials used to promote an identity-specific initiative or event.

Judging Criteria

• Quality - the degree of excellence of the submission (ex: precision, accuracy, cleanliness, craftsmanship, flow)
• Aesthetic - the visual appeal of the submission (ex: color scheme, layout/use of space, shapes, balance, scale, timing). Designs should be eye catching and attention grabbing.
• Creativity - the use of imagination and original ideas (ex: new, fresh, and/or interesting perspective) Designs should be creative and unique. For example, a design that people might not see every day and a design that people will remember.
• Impact - the effect of the submission on the viewer (ex: aligns with submission category, fulfills intended purpose, communicates vision, clarity & effectiveness of message). All submissions should include all necessary event information (who, what, where, when)